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Is the BMWi3 really revolutionary?

BMW has described the BMW i3 as a “revolution”. However, could this be a marketing gimmick or is i3 really a revolutionary car? The development of the BMW i3 started in 2007 whereby a team from the ‘i’ segment of BMW was chosen.

Consequently, you cannot describe it as an overnight success if BMW sells all the 10,000 cars, its annual capacity, for a cool £25k with

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