The new Ariel Atom to be revealed this week

The Ariel Atom 3.5, Ariel Motor Company’s latest innovation, will publicly debut in the UK at the Performance Car Show that will be held on the 12th and 13th of January, 2013 at the NEC in Birmingham.

Touted as one of the fastest cars in the world, the Atom 3.5 boasts a myriad of updates such as the booster to the 310 bhp supercharged version of the 2.0 L Honda K20Z4 iVTEC engine. British built and designed, it accelerates at a whopping 0-60mph in a mere 2.7 seconds. The car almost flies at its 155mph top speed.

The look that made Atom legendary remains, toughened up with a stiffer chassis, highly improved traction and balance, making this car a top choice for car enthusiasts.

Debuting alongside the new road-going mean machine is the race-ready Ariel Cup, which has been specially designed to compete in Ariel’s new one-make race series, launching in 2013 and visiting tracks such as Silverstone and Brands Hatch. The Ariel Cup is powered by a 2.0-litre Honda Type R iVTEC engine and features more enclosed bodywork, a modified chassis, rollover protection, race instrumentation and Ohlins suspension.

“The Atom is one of the most unique cars in the world and we’re delighted to debut these new editions to the UK public at The Performance Car Show,” said Simon Saunders, Director of Ariel. “Moving from road to racing is something that we’ve long talked about. We’ve worked hard to make sure the Ariel Cup is right for on-track competition and we’re looking forward to the public’s feedback at the show.”

“The Atom is one of the most exciting cars around, and it’s great to host the first public showing of these fantastic models,” said Paul Garlick, PistonHeads.com Brand Manager. “Renowned for its looks and even more so for its performance, both the new road-going Atom and its racing counterpart are set to be outstanding to drive.”

Ariel’s new offerings will be on show at The Performance Car Show alongside a host of the most coveted supercars and sports cars from top manufacturers, including Lamborghini, Ferrari, Audi, Porsche and Mercedes-Benz.

Tickets for The Performance Car Show are on sale now, priced at £31 for an adult and £20 for children (under fives are free). Tickets also include entrance to sister show Autosport International, which features some of motorsports finest cars and top racing stars.

For more information call 0800 581 1419 or visit www.pistonheads.com/show.