One of the most prestigious awards in the world of cars is the design of the year award, and this years runaway winner was the Evoque by Range Rover. There has been much excitement since this vehicle launched so it was no great surprise.
The main competition, Alfa Romeo’s Giulietta and Audi’s A7 were beaten soundly in the final vote. This award carries much importance as it designers of Automobiles who decide the winner.
Gerry McGovern, the director of design at Land Rover collected the award at the presentation in Geneva. He made a short speech declaring his delight at accepting the award on behalf of his design team and particularly appreciated it as it was awarded by his peers.
Eric Gallina, the news editor of Car Design News presented McGovern with the award and gave the Evoque high praise for being one of the best examples of a vehicle that had gone from concept in to full production.
With a timely coincidence, Land Rover released a short information film to show what went on behind the scenes during the design process of the Evoque. The interesting footage gives a real insight into how the inspirational design came about and the steps that followed to take it from concept to award winning vehicle. There are three further films to follow, which together tell the full story of the Evoque’s development.
Apart from this major award for design, the Evoque has also scooped other accolades for its design from other publications around Europe; include the Czech Republic and Portugal. One of the biggest UK publications, What Car, revealed that the Evoque had been voted as 2011’s most exciting car.