Launch of Squash My Car App for iPhone & Android

Thanks to a new smartphone app you can see your wheels in a completely new light.  ‘Squash my Car’ on the iPhone and Android lets you pimp your ride into a miniature and then show it off to the world on twitter with the tag #squashmycar. Big kids, fans of toy cars and petrol heads will love this app, which costs 69p, which was released on 23rd January for Android and iPhone devices.

Squash my Car is the brainchild of Chris Kessling and Stephen Holmes, childhood friends and fellow pistonheads. This is a quirky app that takes a photo of any real car and transforms it into a toy racer, squashed version. The resulting images are hysterical and will appeal to both car fans and owners who will instantly recognise the distinctive features of the motors even though they have been squashed into a toy car format.

The app also allows you to easily share the pictures via picture messages, email, Twitter, Facebook and the other social network sites.

No vehicle is safe: from Clarkson’s Mercedes to Jay Kay’s Porsche collection, celebrities can see their prestige cars squashed down to size. Ordinary family cars take on a whole new personality with a pint-sized Squash My Car restyle. Minimise your Mini, shrink your Subaru, condense your Chrysler or abridge your Aston Martin – the app works for any make, model or vintage.

The app uses complex photo manipulation tools to alter the original photo of any car. The joy of the resulting images is that they retain their distinguishing features and are recognisable as the original car… from a whole new perspective.

The app has been brought to life by Speeding Hippo and developed by Masters Allen, a Leicestershire-based creative design and marketing agency. “We’re genuinely proud of Squash My Car because it uses some very advanced photo manipulation techniques,” says Aidan Rooney of Masters Allen who managed the technical development. “But primarily, we’re launching it as a little piece of entertainment for car fans of all ages. It’s easy to use – just snap a picture or select one from your photo library and press a button to let Squash My Car work its magic.”

“We’re looking forward to seeing the pictures that app users come up with,” Chris Kessling adds. They hope to bring some fun to the Twitter community by launching a #squashmycar hashtag so everyone can share their best shots – whether of their own car or a most loved or hated celebrity vehicle or classic marque. Or add your picture to the app’s Facebook page and get access to exclusive updates and giveaways.

Watch the video on to see what you can do!!