The legendary Ford Mustang ‘muscle car’ is to be exported to the UK from the United States to join the Fiesta and Mondeo, part of the company’s global shake-up to boost sales in Europe and Britain.
A spokesman from Ford confirmed the news. Stephen Odell, chief executive of Ford of Europe, talked about the move at the launch of the global initiative ‘One Ford’ in Amsterdam. He said that the Mustang has a huge fan base in Europe and is uniquely Ford. The American vehicle was first launched in 1964 the American car has celebrated in songs such as Mustang Sally and countless movies.
As the news was announced Ford unveiled 15 restyled and new vehicles for the market in Europe that will be launched to revive sales over the next five years. These included the next generation of Ford Mondeo which was first revealed in January at the Motor Show in Detroit. However Mr Odell has accepted that as the European market is so brutal at the moment improvements are not expected soon.
He said that Ford was increasing investments in Europe so that when the market bounces back they will be ready. The company is forecasting that car sales within Europe, including Russia, are to increase in the next five years by 20%. The first-half European sales for Ford dropped by 10% to 517,094 units, which is a 7.8% market share.
Alan Mulally, president and chief executive of Ford, said that Europe presents a huge opportunity for profitable growth even with this near-term business environment. Mr Mulally said that they were accelerating the introduction of their products into Europe.