SEAT the beleaguered Spanish brand are set to expand with the launch of four new cars in 2012 as things are looking up with encouraging first two months sales figures for 2011. The shifting of over 51,000 cars in January and February was up 1,3% and sales are up almost 12% outside of its home market of Spain.
Parent company VW shifted Audi’s Q3 SUV production to Martorell, close to Barcelona to make use of space with capacity for 500,000 cars per year, after SEAT lost €311 million in 2010. James Muir, SEAT’s boss confident the upward trend will continue in the firm as he confirmed the 2012 launching of four new cars.
The launching means more jobs ensuring that over 1,200 new jobs will be created to build both SEAT’s new cars and the Audo model. They are launching a brand in China in 2012 and will exhibit the brand at the Shanghai Auto Show next month which they hope will lead to growing interest in their vehicles for when sales start later in the year.
In China there could be the likes of many of the brands. The new sedan Muir is talked of being aimed at the Chinese market along with Audi’s new A3 saloon and the new Jetta from VW and the brand hopes to sell Leon Cupra models and Ibiza in China as well.
SEAT’s version of the VW Up will be the entry-level model and will be the effective successor to the Arosa.
The investment in Martotrell thanks to AUDI has given SEAT the ability of also adding a production version of the IBX crossover for 2013 also being the year that the company has projected to return to profitability increasing its ranges to seven models.