White cars hold their value much better than other colours

According to used car pricing experts, CAP, white cars depreciate the least in value while maroon and green cars are more likely to see their values dump. CAP conducted a study that looked at secondhand values of cars in terms of how much they depreciated compared to their new price tags, and discovered that white cars will usually hold onto about five more percent of their market value than any other color of used car.

The trend is a turnaround from the old sixties method of calling a car a ’60 day white’ in order to emphasise the fact that white cars tend to overstay their welcome on the fashion scene. However, blue cars are still selling at well below market value which is one trait that has existed since the days of the phrase ‘blue doom.’

CAP analysed the trade market performance of hundreds of thousands of vehicles over 5 years and found that, for mainstream vehicles, white was consistently the top performer. The analysis also revealed that green remains relatively unpopular in the used car market and that the colour most likely to cost owners heavily in depreciation was purple.

The resurgence of white means that a typical white model can be worth several hundred pounds more after 3 years than an otherwise identical blue one.

In some cases, niche or sporting models prove especially popular in ‘quirkier’ colours and this accounts for the strong performance of pink and yellow cars. But in the mainstream market for typical family cars, consumer tastes tend to be more conservative.

CAP Chief Editor Chris Crow said: “Reviewing CAP’s disposal data over the last 5 years black, silver and grey all performed consistently in line with the overall market. However, colours such as blue, orange and red underperformed whilst gold, green, maroon and turquoise were complete howlers costing their unfortunate owners anywhere between 4 and 6% against CAP Clean benchmark trade values.

“On the face of it, the strong performance of colours such as indigo, pink, purple and yellow may be somewhat surprising but this reflects the niche and often sporty cars wearing them. They are therefore not representative of the run of the mill mass market. However, it is white cars which outperform the whole market beating other widespread colours, like blue, by up to 6% and green by up to 8%, depending on colour-type and condition.

“The lesson for motorists is, when you’re choosing the colour of your new car consider how it will look to prospective buyers when you come to sell it as a used car. Of course, it works the other way too – for the used car buyer there are real bargains to be had if you pick a less popular colour because most of the depreciation has already occurred and you could save serious cash.White